Morning Kit is an all-in-one utility app that provides all the information needed to start off each morning. Developed by Yooii Studios, the app achieved a milestone by entering into Google PlayStores across thirty different countries. In Korea, such pace of expansion is rather rare for a utility app.
The mobile application focuses on practicality and simplicity. Morning Kit organizes its interface as widgets, or as panels. It allows the user to customize “panels,” or dashboard tools, with the information he or she needs in the morning. Each user may choose to customize the home screen with weather, calendar, world clock, news, Flickr, stock exchange rates, and famous quotes. Although such features are already available on the Android UI, Morning Kit creates an all-in-one package that saves the user from jumping around different apps.
Currently, it offers twelve different types of panels, and plans to add more. Users have an option to unlock additional panels either via in-app purchases or writing reviews. Morning Kit’s practicality has been recognized outside Korea as well. Since its launch in 2013, it has recorded more than 100,000 downloads and over 4000 user reviews. Moreover, it was chosen as the number one new app in the Lifestyle category in Mexico and France, and recorded 15th in the number of total downloads in Canada.
According to You Chang Song, the CEO of Yooii Studios, Morning Kit was started from the idea of making people’s morning more efficient. Song wanted to make Morning Kit the first thing people check as soon as they wake up. As the previous head developer of well-known game company Com2Us, Song has already succeeded in the global market through numerous hit smartphone games, such as Tower defense: Lost Earth.
Yooii Studios, founded in 2013, is one of the largest software development companies in Asia, headquartered in Seoul, South Korea. The startup has developed seven mobile apps and games, with an overall focus on organizing people’s daily routine by offering various kits. In addition to Morning Kit, Yooii offers Sketch Kit, Mouse Kit, and Timetable Kit, all of each are simple-to-use utility apps.
Morning Kit is available for free on the Google PlayStore and offers both the phone and table versions.