My Real Trip Aims to Improve Traveling Services


My Real Trip is a Korea-based startup that connects travelers with local travel guides or destination experts. Unlike the typical packages major travel agencies offer in Korea, My Real Trip provides niche tours guided by the Koreans who are local residents in the foreign country.

This niche travel company was founded on February 29, 2012, with seed-money investment from Primer, an angel investing group consisting of several successful IT companies like Daum and Incis online payment system. In April 2013, My Real Trip raised an additional $400K from BonAngels, one of the top early stage venture capitalists in Korea. My Real Trip aims to become a leading tour guide service platform for worldwide tourists by enabling travelers to easily connect with local guides and make travel plans in a faster and more efficient manner with the help of IT.

To foster such vision, My Real Trip continues to develop and improve its services. OIt announced on Tuesday that it has launched a new service that enables customers to search and compare hotel deals worldwide, by forming a partnership with HotelsCombined, one of the world’s largest hotel price comparison search engines.

With the new service, My Real Trip aims to diversify and differentiate from its traditional business model of simply connecting customers with local tour guides into a new service that enables users to compare prices of hotels all over the world at any time with one quick and easy search.

In addition to the price comparison service, the new partnership with HotelsCombined would provide numerous other benefits including discounted hotel prices in more than 120,000 tourist sites and a price protection service that reimburses a price difference to customers when a recently purchased item is sold at a lower price by competitors.

Dong-gun Lee, the CEO of My Real Trip said, “I am expecting that this new service would substantially widen our company’s revenue base, for it is very easy to use and it allows customers to book both local hotels and local tour guides simultaneously.”  Lee continued, “We are trying to launch further a wide array of services including a mobile app for our customers, using external funding that we raised in last summer.”

Meanwhile, in celebration of its new price comparison service, My Real Trip runs a lottery event where individuals who write comments on My Real Trip’s Facebook page after using its hotel price comparison service will have the opportunity to win gift cards and movie tickets.

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