How Memebox moved from Seoul to San Francisco and grew its US revenue 10x in nine months


Online Korean beauty store Memebox moved its headquarters from the cozy comforts of Seoul for the alluring but unknown haunts of San Francisco. Disorienting? Not for founder and CEO Hyeongsok “Dino” Ha.
Ha is no stranger to a life on the road. An engineering major at prestigious Kyung Hee University, he first sojourned through a tour of duty with the Korean military in Afghanistan. Then he attended the Parsons School of Design in New York City and afterwards found employment with noted fashion designer Tom Ford.



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