How Yello Mobile Ate 61 Startups In One Year


So many eyeballs, so little growth. Or so Yahoo’s recent performance under Marissa Mayer could be summarized. Joining Yahoo as its head in 2012, Mayer quickly made a splash with a rapid series of acquisitions, from the billion dollar purchase of Tumblr to the $30 million acquisition of Summly.

The performance of that strategy has been lackluster. While Yahoo has acquired nearly 50 companies during Mayer’s tenure, its financial results have done little to persuade investors that the company has found a path to growth.

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