How a 10-year veteran at Samsung built one of Asia’s top kids’ education apps


How do you get your app pre-installed on almost every Samsung Galaxy device sold in East Asia? Easy: you work at Samsung for 10 years first, of course!

At least that’s how Jung Soo Kim, founder and CEO of Bluepin, went about it.

“I was lucky that I was able to build internal relationships as an employee. I know how the company operates and many of the key people within the company,” he says. “This has helped me find success with what I know can be a challenging partner for startups to engage.”

I am interested in applying design thinking to the business. I love to code in Central Park on weekends and build something people love to use. You can reach me at


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