Chat App Line Moves Towards Selling And Delivering Groceries In Southeast Asia


A month after introducing its own Uber-like service in Tokyo, Line — the Japanese messaging service known for its zany cartoon stickers — is taking a first step towards grocery sales and delivery in Southeast Asia, in the style of U.S. startup Instacart.

Beginning in Thailand this week, where it claims 36 million registered users, Line will offer up a range of perishable and non-perishable goods via its messaging app. It is initially testing the concept using a daily deals model, which will include three daily deals and two “heavily discounted” offers per week, but there are plans to do more over time.

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