It all started from the question “How can you promote smaller cosmetic brands overseas online”. Wish Company challenged, back in 2010, a new market field and is currently selling numerous Korean minor cosmetic brands internationally.
Statistics state, (based on 2014) there are over 5,000 cosmetic related industries domestically. Consumers will most likely remember Amore Pacific, LG, Missha, and other major brands. However, there are high quality producers that are hidden beneath the big names.