On March 10, Yello Mobile, a leading Korea-based mobile company whose business portfolio ranges from mobile commerce to publishing and marketing, has announced that the total number of its apps users has reached 10 million.
According to market survey company Rankey.com, out of 60,000 mobile users surveyed, 26.3% of 60,000 respondents reported that they have used at least one of Yello Mobile’s 12 portfolio apps in the past two months. This figure is equivalent to 9 million unique users, or nearly one in every four smartphone users in South Korea.
Recently, Yello Mobile’s remarkable growth in revenue performance of its portfolio companies has been fueled by “Coocha” and “Pikicast.”
Coocha is a shopping app which offers its users a wide array of information about daily deals from six major home shopping channels, including CJ, GS, Hyundai, Lotte, NS, and other e-commerce channels. Since January, the number of its active users has surpassed that of G-Market and 11st, two leading shopping apps in Korea. Pikicast is a social curation media platform. For past 12 months, it has boasted an average 25% growth rate in the number of its monthly active users.
Leading experts in the mobile (app) industry expressed positive responses to Yello Mobile’s recent growth trend. “Yello Mobile has attracted the attention of the market, because a majority of Yello Mobile’s product line consists of easy-to-use platforms for daily use. We see that Yello Mobile has great growth potential because we highly value the synergies among Yello Mobile’s strategic service lineups and services,” said Gwang-taek Han, Rankey.com’s CEO.
“Yello Mobile has an ambition to become a service that provides free and quality mobile life services to its users with a variety of mobile platforms. We will continually improve our services to satisfy our users,” said a member of the Yello Mobile team.