IoT Startup n.thing Launches Kickstarter for Smart Garden Pot Planty


IoT (Internet of Things) startup n.thing launched a Kickstarter campaign for Planty, a smart garden pot that enables houseplant caretaking over the Internet. The company aims to raise $100K by the end of May and ship the first batch of its flagship product out by October.

Planty is a Wi-Fi connected garden pot that speaks to its caretaker via a smartphone app. The pot is 5 inches (13.2 cm) tall and a little less than 7 inches (17 cm) in diameter, and it sources power through a USB port. Equipped with sensors that monitor soil humidity, air temperature, and light intensity, the pot notifies the user whenever the plant needs anything. When the plant is too dry, the user can also water it remotely. The app can signal the secretion of water from an attached tank that holds up to 16.9 fluid ounces (500 mL).

Planty can also communicate with other smart-home devices, such as the Nest thermometer and the Philips Smart Switch lightbulb. Thus, users can maintain temperatures and light levels best suited for their plants.

Knowing that plants too often die from preventable negligence, n.thing founder and CEO Leo Kim and his team of Hanyang University graduates sought a solution that would give people a convenient way to take care of houseplants. Since Planty’s launch, the team has raised angel funds from SparkLabs, MousQ Angel Club, and became a finalist at the 2013 Google K-Startup competition.

n.thing had decided to launch Planty first in the US and has yet to decide whether it will also market in South Korea. The company plans to gauge consumer interests in the smart pot through the Kickstarter campaign. If received positively by the public, Planty will undergo mass production for the first time.

According to n.thing CMO Seth Nam, there are more connected gardening products currently in the company’s development pipeline. Nam explained that the company hopes to use Planty as a starting point for future products that will serve needs in the greater agricultural industry.

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