SPOTLIGHT: MathCloud Advances User-Centered Online Education


Mathematics gives a major headache for students and teachers alike. Students often fear it, but at the same time aspire to excel in it. Teachers, in response, have to find efficient ways to help them pull through the difficult learning process. At the K-Startup Showcase on Apr. 24, MathCloud CEO and co-founder Jae Choi proposed an “adaptive online educational software” as a solution.

MathCloud’s educational philosophy is to focus on teaching “concepts.” More specifically, it intends to improve students’ math learning experiences by teaching them interrelated mathematical concepts as a whole. In MathCloud’s pitch presentation, the audience was shown a slide juxtaposed with numerous unrelated, independent mathematical concepts. It was visual persuasion by Choi that learning individual concepts separately has clear limitations.

In an interview with Tech for Korea, Choi explained that MathCloud differentiates itself from competitors by providing customized curriculums for users. MathCloud owns an extensive database of about 400,000 students’ record of solving math problems, which was purchased from a Korean edu-tech firm several years ago. This database has served as the basis for analyzing individual learning patterns of students, and allows MathCloud to determine what is most effective course for individual users and also to estimate their future scores on math exams.

According to Mathcloud’s presentation at the showcase, the platform primarily targets independent schools in the U.S. The software’s efficacy, however, has been tested in various notable institutions in Asia too, including Asian Development Bank (ADB) and Korea International Cooperation Agency (KOICA). An ADB-led evaluation study on MathCloud in Sri Lanka, and one led by KOICA in Hanoi College of Education in Vietnam both reported positive results on the software’s effectiveness. According to MathCloud’s website, Sri Lankan students who used MathCloud two out of five math sessions per week for a full academic year showed improvements in math scores at a statistically significant level.

The company’s short-term goal is to increase revenue and participate in more rounds of funding, but Choi has expressed his wish for the company to exceed its identity as a startup one day. “We do want to have successful growth, and I would be extremely happy if we, at some point, could go public.”



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