When a South Korean technology entrepreneur wanted to recruit computer programmers working in Seoul, he didn’t load up on perks like a masseuse, sleeping pods or beer kegs. The most tantalizing benefit his start-up AKAStudy offered Koreans: a job in Los Angeles.
Populated with the largest Korean-heritage community outside North and South Korea, Los Angeles is a natural U.S. beachhead for Korean companies and entrepreneurs. But until recently, Koreans — like other Asians — preferred to open their outposts in Silicon Valley, close to storied companies such as Google, Intel and Apple.[external-link]