Regardless of where your startup resides, you should always monitor where else in the world your product is gaining traction. Expanding to a new country can lead to a larger client base, a foothold in another market, more media exposure, and more investors.
Additionally, if the expansion goes well, you’ll have also demonstrated the adaptability and versatility of your product on a world stage.
So when your later stage startup is ready to expand, where should you go? Many global companies choose The United States first, but it’s also important to look outside of Silicon Valley. After finding success in both Latin America and the United States, my startup Wideo, an animated video platform, decided to launch in South Korea.[external-link]