BeNative,The Korean-based edtech startup enters into partnership with GSVlabs’ EdTech Innovation Lab in Silicon Valley
Hosts first successful pitch competition in newly established Silicon Valley Content Lab
BeNative,The Korean-based edtech startup enters into partnership with GSVlabs’ EdTech Innovation Lab in Silicon Valley Hosts first successful pitch competition in newly established Silicon Valley Content Lab
Redwood City, California — July 30, 2015 — Just after announcing the opening of its new Content Lab in Silicon Valley, edtech startup BeNative announced its partnership agreement with GSV EdTech Innovation Lab. Through this partnership, BeNative will house its content development center and hold key events such as pitch competitions at GSV Labs.
The aim of the pitch competitions and other activities organized by BeNative, through GSVLabs, is to ease local startups and SME’s entry to rapidly developing opportunities in Asia. BeNative supports by creating and hosting content on their platform, which is targeted at businesses in Asia. In so doing USA-based companies are able to build their brand in Asia, supported with local language translations. This will open opportunities for business development and the formation of strategic partnerships in Asia.
“GSVlabs is thrilled to collaborate with BeNative to provide such an exciting opportunity for our startups to share their stories with the world and to accelerate innovation globally.” said Nancy Lue, GM EdTech Innovation Lab at GSVlabs.
As a first event, BeNative held a successful pitch competition in the newly established center. The participating startups were recommended by local accelerators in the Silicon Valley area. Contestants introduced their business models and pitched in front of a live crowd. Judges included Sam Hayes, former Vice President of NASDAQ Private Market and current CEO of InsideRound Financial; Atusko Jenks, a top consultant in US-Japan affairs for over 20 years; and Alan Moonsoo Kim, CEO of BeNative. Also present was West Virginia Governor Earl Ray Tomblin.
The prize for the winners, a trip to Korea and Japan to meet with VCs, is a nod to the global spirit on which BeNative was founded. “It was a pleasure to host a pitch competition for startups in Silicon Valley, the hub of the world’s technological innovations. We will share these promising American startups with venture capitalists in Korea and Japan.” said Kim CEO of BeNative.
The winner of the competition was chosen based on the 4 P’s (People, Product, Potential, and Predictability). As a result of their innovation in the Tech sector, Books That Grow, an edtech company that provides an adaptive reading platform, was awarded first prize. “Books That Grow is honored to be the winner of the BeNative-GSV Labs Pitch Competition. BeNative has an extraordinary brand and leadership team and we are looking forward to partnering with them to expand our reach in Asia.” said Daniel Fountenberry, CEO of Books That Grow.
Through the partnership with GSVlabs and opening of a content development center in the heart of Silicon Valley, BeNative hopes to help American startup entrepreneurs expand into Asia, save time while enjoying more success, operate fully Asian-localized products, obtain professional capital networks, and increase sales from the Asian market.
How It Works
BeNative’s new content centre is fitted with professional grade recording and production equipment. Businesses are invited to attend and provide a range of content, including company and personnel introductions as well as interviews about their business and future aspirations. The content is then translated, with local language subtitles running on the screen. The content is published on BeNative’s platform and promoted to their business language learners. Currently content is provided in Korean, Japanese and Chinese, with other languages to follow in the near future. As an added bonus and in line with BeNative’s founding principles of connecting businesses East and West, companies featured on the BeNative platform are not charged for the valuable exposure they get.
BeNative provides a global business English learning platform to corporations and customers throughout East Asia, specifically including China, Japan, South Korea, and Taiwan. BeNative’s business English courses are based on the video interviews and presentations of more than 100 American business leaders, including top executives from 3M, Box, and General Motors. These executives introduce their business models and share business strategies in English, where the content is then used by language analysts to create lessons and exercises.
BeNative plans to develop new content and proceed with a variety of projects in the edtech innovation field with the help of local industry experts in education and IT in Silicon Valley. The pitch competition is the first of many projects supporting BeNative’s global expansion.