Yello Mobile acquires Thai social media startup Computerlogy


Yello Digital Marketing Group (YDM), a South Korean digital marketing company, has acquired a majority stake in Bangkok-based social media analytics firm Computerlogy.

The financial details are currently undisclosed.

CEO Vachara Aemavat gave insight into the motivation behind the merger, “Due to rapid change in advertising technology, it is challenging to develop products and services that can readily serve customers’ needs in the market.”

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