Samsung says startups are its secret sauce


Samsung said on Monday that its evolution as a company depends on “cultivating deep relationships” with startups and startup ecosystems, not just in the U.S. but around the world.

The South Korean tech giant, probably still best known for its hugely successful line of Galaxy smartphones that go head to head with Apple’s iPhone at the premium end of the market, said that startups are the “secret ingredient” in its innovation.

“The future is about the thoughtful integration of hardware and software. And that means startups,” said David Eun, EVP of Samsung’s Global Innovation Center (GIC), in a blog posting.

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