SEOUL, Sept. 28 (Yonhap) — For South Korean startups seeking to go global, it has been customary to take advantage of the local market as the testbed before setting their sights on bigger overseas markets.
With borders becoming increasingly meaningless, however, some companies are directly tapping into foreign markets. And South Korea-based mobile application developer Easi6 is one of them.
The South Korean startup got the idea to launch a van-booking application based on the fact that about 600,000 travelers passed through the border between Hong Kong and China’s southern industrial city of Shenzhen every day in 2014.[external-link]