DJI, the market leader in the latest drone boom, launched its first international flagship store on March 12th in Hongdae district, Seoul. This store is the second official store following the one in OCT Harbour that opened last December in Shenzhen, DJI’s headquarter. The Korean flagship store covers 10,000 sqft of merchandise space on five levels, featuring the latest products, including Phantom 4, Phantom 3, as well as the popular Inspire 1, SpreadWing Series, Matrice 100 and Ronin Handheld Gimbal Camera. The newest 4K handheld camera, Osmo, is also be on display for sale.
The underground space, named Hall of Inspire, serves as a lounge area offering interactive experiences with the most captivating visual experiences captured with DJI’s products. The showcase area on the first and second floors lay out the full range of gadgets from DJI, and also include demo zones. Third and fourth floors serve as customer service and office space.
Taehyun Moon, president of DJI Korea commented that “the consumption trend of visual contents through mobile devices has been skyrocketing, and South Korea is the hottest market with the most potential on these demands.” He added that “DJI has put in a lot of effort to present a whole new experience to everyone who visits the flagship store, and will try to capture many of those who have seen or experienced drones for the very first time.”
DJI Korea has also announced that it will offer customer service even for products purchased outside of Korea. Firmware updates as well as site maintenance will be available for all DJI customers.
On the day of the store launch, expert drone pilots demonstrated flights in the in-store flight zone for the crowd, and offering interactive experiences with the latest Osmo Cameras.
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