Memebox, a Korean beauty startup, recently announced its appointment of Lee Kang Wook as the new co-CEO in charge of the company’s domestic business in Korea to work alongside Ha Hyung Seok, co-CEO who leads the company’s global business.
The 39-year old newly appointed co-CEO Lee has consulting and investment experience at The Boston Consulting Group and Credit Suisse APAC. Lee has extensive experience building mobile and digital strategies for multinational consumer goods companies in Korea, U.S., Germany, China and Indonesia markets.
“I believe companies that successfully utilize mobile and digital strategies will become leaders of the future global consumer goods industry. Data-driven Memebox enables Korean beauty to lead the global beauty market and I look forward to its continued innovation,” Lee said in a statement.
Ha expressed his excitement for bringing on Lee, noting that he welcomes Lee’s expertise in building business strategies for diverse consumer goods brands globally.
Memebox started in 2012 as a beauty subscription service. It has since then expanded into a beauty e-commerce platform and has now become a global beauty brand. Memebox not only distributes various Korean beauty products on its platform, but also carries its own brands, such as I’M MEME, Pony Effect, Bonvivant and Nooni. The company expanded its business in the U.S., China and Southeast Asia markets last year and currently operates 4 offline stores in Seoul.
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