Accelerator Mashupangels Holds Its 6th Mashup Day


On February 16th­, Mashupangels, an early startup angel network and accelerator established in November 2014, hosted its demo day called “Mashup Day,” at Teheranno Startup Alliance.

CEO Lee Tae Kyung, Future Play CEO Ryu Joong Hee, Kono Labs CEO Min Yoon Jeong, partner Lee Taek Hoon, and partner In Sang Hyeong participated as Mashup Angels’ partners. In addition, Former Com2uS CEO Park Ji Young, the Ventures CEO Ho Changsung, Yellow Mobile director Kim Hyunyoung participated as angel investors by co-investing in some teams.

Until now, Mashup Angels has accelerated a total of 52 teams and, on demo day, 6 different teams introduced their services. Below is a summary of the services introduced today.


Fave is a contents platform providing optimized mobile contents aimed towards individuals in their 30s and 40s. Made up of Pikicast’s original member, Fave produces mobile-friendly contents popular among the 30s including videos, card images, GIF and more. Fave currently distributes its contents to 13 major SNS and portals with each content averaging 600,000 views. In 2015, Fave produced about 150 contents and aims to be a major player in the mobile advertising market in the future.



Humanscape is a healthcare startup providing a mobile concierge solutions to beauty care clinic customers. Currently, 7 out of 10 beauty care service patients feel dissatisfied with aftercare services. While large hospitals invest extensively on patient management including aftercare, 96.2% of the small and medium hospitals still use excel and paper charts for patient management. As a mobile concierge solution for hospitals and patients, Humanscape’s Helen app allows patients to access personalized information including prescribed drugs, follow up visits and post-operative notes. Based on the trust gained through aftercare services, hospitals can effectively guide patients for revisits to perform filler, retouching and reduce text message costs. Results of a pilot test for Gangnam Dream Plastic Surgery showed that 25% of the patients returned to the hospital through Helen with a 9.2 satisfaction rating of the app, and savings of 160,000 won on monthly text message costs. Humanscape’s app provides basic function for free and charges a fee per module basis when the hospital uses an add-on feature. Each hospital can have a maximum profit of 500,000 won. In the future, Humanscape plans to enter the 360 billion won Southeast Asian market. In the fourth quarter, Humanscape plans to operate in local clinics in Singapore, Malaysia and Thailand in partnership with the Singaporean startup Vanitee.



Mindquake is a startup that operates Caramel, a photoshoot price comparison service, and DoPhoto, a storage service dedicated to photo studios. Currently, a focus project of Mindquake, Caramel connects professional photographers to customers wanting high quality service and videos. With the domestic photography market of three trillion won, efficient connection between customers and photographers was difficult due to information asymmetry. Caramel is entering the market by targeting corporate customers and has an average monthly sale of 16.52 million won. Caramel’s strength is the simplification of cost estimation and comparison prior to photograph sessions, and picture selection and editing process after the session through self-developed platform. Users of Caramel’s platform can review prices and the portfolio of photographers within the platform, and receive answers to questions regarding session estimation. Then, Caramel handles the complication reservation process. Photographers can increase customer attraction and efficiency by managing portfolio within Caramel’s platform. Currently, Caramel charges between 20 to 35% per transaction and plans to launch a video service in March.


Monster School

Monster School is an EduTech startup providing ‘smart Edu-Entertainment service’ for children, specializing in mathematical contents. In recent years, there has been a massive boom in the world to increase mental arithmetic. However, it is difficult to become universalized because it is too analog-like. Monster School created an, efficient mental arithmetic education service “Mental Arithmetic Colorsum” that is easier to learn than abacus calculation utilizing IT equipment’s. Mental Arithmetic Colorsum is a game full of educational content comprising of 13 chapters and 130 sections helping kids learn the concept of adding left to right. Mental Arithmetic Colorsum collects and analyzes 130 level scores and has a social feature enabling competition among friends. Monster School is aiming to enter and dominate the 250 billion won elementary mathbook market.  To enter the mathbook market, Monster School is conducting both business to consumer (B2C) and business to business (BCB) and discussing business agreements with major study material corporation and teachers. Monster School has plans to advance into the global market centering on China and is developing VR and AR education contents for concept learning. This coming April, Monster School will officially release Mental Arithmetic Colorsum and will enter the global market in June.



Startup Passionfruit operates a mobile real estate brokerage service in the Southeastern market with its bases in Thailand, Vietnam and Indonesia and is most active in Thailand. Currently, 60,000 apartments are built annually in Thailand. According to global real estate company CBRE’s report, apartment investment returns in Thailand are about 10% and because it is much higher than the bank’s interest rate, large investments are concentrated in real estate. As a result, more apartments were built than demanded, resulting in vacancy problems. Traditional Thailand housing comprises of parents and children living in the outskirts of the city so constructed apartments in downtown areas are regarded as rental space for young professionals or foreigners. Based on the social and financial atmosphere, Passionfruit operates app NEST BKK, which has receiving good ratings. Recently, Passionfruit launched its mobile app in Ho Chi Minh area of Bangkok.



Petbox is an online retailer of pet products that recommends the most suitable products for pets based on a personalized recommendation technology. The pet industry is growing to be considered one of the top 10 promising industries in the future and a developed country industry wherein market foothold increases as the income level grows. The domestic pet population is 16%, which is not high compared to that of the U.S. (68%) and Japan (40%), but has that much growth potential. However, 75% of the domestic pet food import is not high in customer satisfaction because products with approaching expiration dates are imported in large quantities. There are many problems with systematic logistics management and shipping status confirmation. Petbox has solved the shipping problem with its own warehouse management system through demand forecasting. Petbox put a distribution center at Daejeon, the center of product goods, so products can be delivered next morning even if ordered in the evening, providing a faster delivery than large commercial markets. Additionally, Petbox has shortened the distribution phase that must go through distributors, dealerships and other 7 stages to maximum 5 months. Petbox has made sales worth 4 billion won as of January this year and 23 billion won last year. Petbox predicts 100 billion won in sales. In the future, based on animal breed, interested products and purchase history, personalized recommendation commerce will be provided to match each domestic animal. Furthermore, Petbox has plans to expand to a comprehensive pet portal company including beauty treatment, adoption and funeral service and to expand to China or Southeast Asia.


Inspired by Platum

Joon works as a patent examiner for the USPTO in Alexandria, VA. He is interested in startup patent related stories. You can reach him at:


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