DAILYHOTEL, a leading hotel booking mobile app, announced that its 2016 hotel sales exceeded KRW 100 billion. This figure represents all bookings for luxury, boutique and business hotels on the app.
DAILYHOTEL’s impressive sales record constitutes 40% of Korea’s mobile hotel booking market, estimated to be KRW 250 billion in 2016. The company has partnered with 95% of Korea’s luxury hotels and its sales in this segment increased 364% since 2015. Sales in the boutique and business hotel segments increased 252% since 2015.
Launched in July 2013, DAILYHOTEL was the first time-commerce mobile hotel booking service in Korea. Its annual growth averages 320%, with total download of 6 million as of February 2017. The company introduced “DAILYGOURMET” as its fine dining restaurant booking service in October 2015. Annual growth of this service has averaged 510%.
According to the National Statistics Office, consumers are increasingly shifting from web to mobile when making travel plans. In 2014, 67.5% of travel sales (i.e. hotel and airline ticket sales) were made on the web and 32.5% were made on the mobile platform. In 2016, 53.1% were made on the web and 46.9% were made on mobile, showing clear signs of growth in mobile usage.
DAILYHOTEL has 25,000 partners ranging from boutique and business to luxury hotels in both Korea and abroad. Compared to its main competitors, such as Expedia, Trivago, CheckinNow (Interpark) and HotelsCombine, DAILYHOTEL boasts the highest review volume of 17,000 and average rating of 4.6/5.0.
CEO Shin In Shik notes that “the mobile hotel booking service, which represents KRW 250 billion of the KRW 2 trillion hotel tourism market in 2016, is expected to grow to KRW 1 trillion within the next five years. DAILYHOTEL will continue to lead Korea’s mobile hotel booking service by creating new value to consumers.”
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