O2O Pet Funeral Services App Launches Po-Ong


With more than 10 million pet owners in Korea, there has been a rise of various pet-related services ranging from pet insurance to pet financing. Mobile application development startup MADMADE launched the nation’s first O2O (Online to Offline) pet funeral services android application Po-Ong, which in Korean means “embrace.”

Current animal law mandates all pet corpse to be cremated by a funeral company. Alternate options include disposal as household waste, or be buried at least 1m into private soil. The latter two options generally do not appeal to attached pet owners, so most seek the help of a funeral company when their pets pass.

Po-Ong helps with the entire process of a pet funeral. While it used to be common for pet owners to bring their pet’s corpse to a vet for funeral processing, Po-Ong sends a designated manager to your home and will take care of the corpse handling and full cremation process on behalf of you.

When a pet dies, owners can request a “Po-Ong funeral manager” on their smartphones. The manager takes your pet to a cremation center and visits again once the process is complete. Owners have various options to customize the remains box of their pet according to their needs.

Po-Ong’s MOU (Memorandum of Understanding) with a cremation services company and its professionally trained staff ensure the highest quality of services to pet owners. The company removes the often inflated price and unnecessarily complex funeral process found in existing cremation companies.

MADMADE CEO Lee Dae Eun notes that Po-Ong’s goal is to ease and simplify the pet funeral process for the millions of pet owners in Korea, often faced with a lack of information during the emotionally difficult times parting with their pets.

This article was translated from its original version on Platum.

Based in San Francisco, Lisa enjoys exploring the intersection of technology and social impact. Having lived in over 9 cities throughout her life, she is in constant pursuit of immersing herself in culturally & intellectually diverse environments.



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