ODDM CEO Park Moo Soon announced the launch of a pre-marketing platform service, “Premarket,” providing new product information and benefits before product launch. By noting that consumer are trending towards pre-reservation and pre-order culture, Premarket introduces new products and services ranging from beauty, fashion, culture, life, to IT before their launch dates. In addition, consumers can benefit from advance reservations and ordres, and brands can set up consumer response surveys, public relations and sales bases before launch.
“As brand marketing budget decreases, there has been an increase of companies shifting to effective marketing strategies,” said director Kim Tae Hyung. “Pre-marketing connected with influencer will be immensely effective after the product launch”. ODDM also operates an influencer marketing platform Adpick.
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