ThatzIT – Ask Sabini what the world thinks


Even with the advanced big data analytics and statistical programs, public polls have been deceiving. Recent events such as Brexit, 2016 U.S. Presidential Election, and 2016 Korean General Election all serve as the prime examples in which the polls did not predict the results correctly. In fact, one French media company declared that it will not conduct public polls for the upcoming French election because polls do not reflect the true numbers.

In addition, the results deviate based on the methods of the polls. For example, the results differ between polls on internet and landline because the vast majority of landline respondents are comprised of those from the older generations. Hence the polls with majority of the replies from landline would not correctly represent the opinions of the younger generation.

In an attempt to exceed the limits of public opinion polls, ThatzIT released Sabini. Sabini is an app that allows users to express their opinions and create polls freely through their mobile phones.

The CEO commented, “As you have seen in the recent public polarization in Korean society, this world will always have frictions between two opposing opinions. However, the two sides have to try to understand one another and collaborate in order to live together. Therefore we named it after Jacques-Louis David’s painting, ‘The Intervention of Sabine Woman.’ The app is not only for serious political topics, but also for simple questions such as menus for lunch or for anyone with a problem making decisions.”

Inspired by Platum

Thomas Kim is a support staff member for a multinational law firm in DC. With a B.A. in political science from The George Washington University, he is interested in startup policies and has been involved in a number of cases including a research role at the department of entrepreneurship at GWU. (Though he has no formal education in technology, he considers himself a self-taught mobile apps expert through his active use of various different dating apps.)


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