Runtastic, a digital fitness company, launched the ‘Runtastic Balance’ app that helps users to build healthy eating habits.
According to the World Health Organization (WHO) research report in 2014, about 1.9 billion adults over the age of 18 are overweight, and 600 million of them are obese. More than ever, there is a need for dietary control to limit the intake of excess calories. In addition, lack of information about food is a major cause of obesity as a factor that hinders healthy eating habits.
Runtastic, a subsidiary of Adidas, has been offering a wide range of sports and fitness apps, products and services, including GPS Running Tracker app, Roadbike app, Sleep Better app, Six Pack app, Leisure App, and Smart Band Orbit. According to Runtastic, its newly launched Balance app helps users to track their food intake and to form healthy eating habits.
Stephanie Peterson, CMO of Runtastic, said, “We have developed an app that helps people control what they eat, because some people find it difficult to maintain a healthy life even with sports and fitness”. She added that “The Runtastic Balance app will greatly help people to create healthy eating habit.”
The Runtastic Balance app includes more than 600,000 food-related library functions, providing nutrition information for each food item to the user in great detail. Users can use this information to become more selective and be conscious about their calorie intake. Based on the information users provide when they register, the app can calculate the percentage of carbohydrates, protein, fat as well as the total amount of ideal calories they can consume in a day.
By spending few minutes a day on the app, users can keep food diaries and monitor their eating habits to get motivated for a healthier eating habit. The app can also help with weight loss, muscle strengthening, and vitality enhancement. With Runtastic Balance app, users will be able to monitor their eating habits and form healthy eating habits.
“Balanced nutrition and ideal calorie intake lead to a healthy life,” said Florian Gschwandtner, co-founder and president of Runtastic. “Unlike the tradition Runtastic, the Balance app is designed to help users live a healthy life through diet control.”
The Runtastic Balance app is available for free download from the App Store and Google Play.