Self-Guided Tour Startup ‘MyRealTrip’ Draws $6.2M


Self-guided tour startup ‘MyRealTrip’ (CEO: Dong-gun Lee) has attracted $6.2 million investment led by Smilegate Investment, Altos Ventures, IMM Investment, Mirae-Asset Naver Fund and IBK Capital.

After receiving funding from IMM Investment last year, MyRealTrip has raised its second round of investment, hauling in a cumulative amount of $10.9 million. Its major shareholders include Primer, BonAngels Venture Partners, and Capstone Partners, in addition to the companies listed above.

The sales of MyRealTrip has increased by more than 700 percent since its inception in 2012.

The company advertises more than 11,000 products – including local guides, on-site recreational activities, admission tickets, transportation passes, airtels, lodging facilities, and rental car services – available in 400 cities across 73 countries. It has so far secured more than 130,000 cumulative reviews, reaching a record high in South Korea.  

“The recent investment will allow us to continue to work on ways to maintain high-quality contents and gain a foothold in the industry as a professional self-guided travel platform,” MyRealTrip CEO Dong-gun Lee said. “By further implementing airfare services, we hope to incorporate various contents that would cater for a wide range of customers’ tastes and interests.”

General Manager of Smilegate Investment In-soo Baek, who led investment in MyRealTrip, commented: “MyRealTrip has rapidly developed into one of the leading travel startup companies in Asia. Considering the growing demand for travel services, the company surely has great potentials.”

Meanwhile, MyRealTrip reached a record high of $5.7 million in total transaction amount in September, with a monthly average of $4.4 million in the third quarter of the year.

Image source:

Kelly is a student at Georgetown University studying English and Spanish. You can always find her drinking coffee, reading latest articles and watching netflix. Kelly can be reached at


Leave a Reply

Your email address will not be published. Required fields are marked *