Entcrowd, a service that notifies users of performances tailored to their individual preferences through Kakaotalk, has attracted investment from public institutions and investment companies. On Wednesday, Entcrowd announced that it had received 200 million Won (~186 thousand USD) in investments from the Seoul Business Agency and Bridge Alliance Partners.
Entcrowd uses data from its customers’ ticket purchase history and search history, and it currently has information on more than 2,000 artists and 200 venues for its 23,000 customers. With its new investment, Entcrowd plans to actively improve its web service, application development, and online and offline promotions. Entcrowd will be enhancing its web service through more personalized recommendation algorithms and performance data and will be launching a hybrid application for both its Android and iOS users.
JoonHwang Jung, CEO of Entcrowd, commented, “Prior to Entcrowd, fans had to constantly check online for nearby performances of their favorite artists. Entcrowd has contributed to the revitalization of the performance culture by improving the ticketing experience.”
CEO of Bridge Alliance Partners, Jong Seung Lee, who also served as CEO of NHN Investments and Korea Investment Partners, stated: “Entcrowd is building data-driven, personalized curative solutions that we expect will lead the Asian performance culture market.
EntCrowd has been providing closed beta services to its existing customers and the new version is expected to be released next January.
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